For a long time, I’ve had a strange problem.
I know the web inside out. I can set up servers, configure reverse proxies, wire up CI pipelines, optimize builds, tweak performance, design systems, automate workflows — all of it.
And yet, my own website sits there, half-updated.
Not because I don’t have anything to say.
But because publishing feels heavier than it should.
Every time I want to update something, there’s friction.
A build step. A deploy step. A context switch. A small cognitive tax.
And friction kills momentum.
So instead of complaining about platforms, algorithms, and the current state of the web, I decided to fix the one thing I actually control: my own publishing workflow.
I built myself a tool.
Nothing revolutionary.
Nothing loud.
Just something that makes updating my own site feel as easy as posting somewhere else.
The goal is simple:
- Write in plain text.
- See the result immediately.
- Preview safely.
- Publish with one click.
- Keep everything portable.
- Keep everything mine.
I’ve been thinking a lot about how the web used to feel. It was smaller. More personal. A little weirder. Pages didn’t try to optimize you. They just existed.
Somewhere along the way, publishing shifted from “make a page” to “feed the machine.”
I don’t want to feed a machine.
I just want a place on the web that is mine — and easy to maintain.
So I built something that lowers the barrier between having a thought and publishing it. Something that removes the tiny but constant pain that has kept my own site quieter than I’d like.
In the end, it’s about reducing friction.
If publishing on your own site feels as effortless as posting to a platform, you don’t reach for the platform first anymore.
And maybe, if more of us make it just a little easier to maintain our own corners of the web, the web itself becomes a little more human again.
A little less optimized.
A little less centralized.
A little more personal.
Own your space on the web.
Publish instantly.
Stay weird.